Privacy Policy (FiveUp Review)

This Privacy Policy ("Policy") explains how FiveUp Review ("FiveUp", "we", "us", "our") collects, uses, shares, and protects personal data when you visit our website and/or use our services (the "Services"), including our waitlist and beta program.

1) Who we are (Data Controller)

FiveUp Review is operated by:

LH Solutions LLC

Sharjah, UAE

Registered Address: Shams Business Center, Al Messaned, Free Zone, Sharjah Media City, Sharjah, United Arab Emirates

Contact number: +33 6 72 22 14 42

Contact (privacy): info@fiveup-review.com

2) Scope: website visitors, merchants, and end-customers

Our Services are used by businesses (e-commerce brands and local businesses) to request and manage customer feedback and reviews.

Depending on the context, data roles may differ:

• Website / waitlist: FiveUp is generally the data controller for the information you submit directly to us.

• Merchant use of FiveUp: when a merchant connects their store and uses FiveUp to contact their customers, the merchant is typically the data controller for their customer data, and FiveUp acts as a data processor/service provider on the merchant's instructions.

3) Data we collect

A) Data you provide (Website / Waitlist / Sales)

This may include:

• Name, email, company name, role

• Business information (e.g., estimated order volume, channels you want to use)

• Messages you send us (forms, support, email)

B) Data we collect automatically (Website)

We may collect certain technical data automatically when you visit our website, such as:

• Device and log data (IP address, browser type, pages visited, timestamps)

• Cookies and similar trackers (see Section 10)

C) Data processed when merchants use FiveUp (Customer feedback flows)

If you are a customer of a brand using FiveUp, we may process:

• Contact details (e.g., phone number and/or email)

• Order-related information (e.g., order ID, purchase date, product info depending on merchant settings)

• Feedback data (rating, written feedback, and messages exchanged with the merchant)

4) How we use personal data

We use personal data to:

• Provide and operate the Services (including the waitlist and beta access)

• Send product updates, onboarding messages, and operational communications

• Enable merchants to request feedback after an order, collect responses, and manage follow-up

• Maintain security, prevent fraud/abuse, and troubleshoot issues

• Improve our product, user experience, and performance (analytics and product insights)

• Comply with legal obligations

5) Legal bases (when applicable)

Where the GDPR or similar laws apply, we rely on:

• Contract (to provide the Services to merchants or respond to requests)

• Legitimate interests (security, service improvement, fraud prevention)

• Consent (for certain cookies/marketing communications where required)

• Legal obligation (compliance requests)

6) WhatsApp, email, and messaging

FiveUp supports review requests through channels such as WhatsApp (key channel), and optionally email/SMS depending on merchant configuration.

If you receive a message from a merchant via FiveUp, it is generally sent on behalf of the merchant.

The message may include a link to a merchant-branded, customizable feedback page. Based on the rating submitted, the experience may present options such as leaving private feedback to the merchant or accessing a public review platform. The goal is to organize feedback and help merchants respond quickly, while making it easier for customers to share experiences publicly if they choose.

7) Sharing of personal data

We may share data with:

• Service providers (hosting, databases, analytics, customer support tools, communications providers) that help us run FiveUp

• Integrations connected by merchants (e.g., e-commerce platform, public review platforms, business listing platforms) when the merchant enables them

• Legal authorities if required by law or to protect rights, safety, and security

• Business transfers (e.g., merger/acquisition), where permitted by law

We do not sell personal data.

8) International transfers

Our service providers and integrations may process data in countries outside your country of residence (including the EU/UK/US or other regions). Where required, we use appropriate safeguards (such as contractual protections) to support lawful transfers.

9) Data retention

We keep personal data only as long as necessary for:

• providing the Services,

• maintaining legitimate business records,

• complying with legal requirements,

• resolving disputes and enforcing agreements.

Retention periods vary depending on data type and merchant configuration. Merchants can typically control retention of customer feedback data within their account settings, subject to applicable law.

10) Cookies and tracking

We use cookies and similar technologies for:

• Essential functionality (security, page navigation)

• Analytics (understanding traffic and product usage)

• Preferences (saving settings)

You can manage cookies through your browser settings. Where required, we provide a cookie banner to manage consent.

11) Security

We implement reasonable technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. No system is 100% secure, but we work to maintain strong safeguards.

12) Your rights

Depending on your location, you may have rights such as:

• Access, correction, deletion

• Objection or restriction of processing

• Data portability

• Withdrawal of consent (where applicable)

To exercise your rights, contact: +33 6 72 22 14 42. If you are an end-customer of a merchant using FiveUp, requests may be routed to the merchant (as data controller) where appropriate.

13) Children's privacy

FiveUp is not intended for children under 18. We do not knowingly collect personal data from children.

14) Changes to this Policy

We may update this Policy from time to time. The updated version will be posted on our website with a new effective date.

15) Contact

For privacy questions or requests: info@fiveup-review.com

LH Solutions LLC

Address: Shams Business Center, Al Messaned, Free Zone, Sharjah Media City, Sharjah, UAE

Email: info@fiveup-review.com

Phone: +33 6 72 22 14 42